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Inderst, Roman; Obradovits, Martin - 2022

Persistent link: https://www.econbiz.de/10012802933

Competitive strategies when consumers are relative thinkers : implications for pricing, promotions, and product choice

Inderst, Roman; Obradovits, Martin - 2020

How should firms optimally choose prices and promotional strategies and how should they position their products when consumers are "relative thinkers"? We provide answers in a model that extends the seminal contributions of Varian (1980) and Narasimhan (1988) and derive both managerial...

Persistent link: https://www.econbiz.de/10012241980

Innovation and product positioning : when to add or replace

Balter, Anne G.; Nunes, Cláudia; Pereira, Diogo; Kort, … - In: Omega : the international journal of management science 136 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015407880

Brand positioning and consumer taste information

Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - 2017

In this paper, we study how a retailer can benefit from acquiring consumer taste information in the presence of competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex-ante uncertainty about consumer preferences for distinct product...

Persistent link: https://www.econbiz.de/10011775701

Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products

Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116

Persistent link: https://www.econbiz.de/10014526262

Store brand quality and retailer's product line design

Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540

Persistent link: https://www.econbiz.de/10011790717

Demand shifts due to salience effects : experimental evidence

Dertwinkel-Kalt, Markus; Köhler, Katrin; Lange, Mirjam; … - 2016

We conduct a laboratory experiment that tests two fundamental predictions unique to salience theory. If an agent … purchases one of two vertically differentiated products, salience theory makes the following two distinct predictions. First, it … strongly support both predictions of salience theory. …

Persistent link: https://www.econbiz.de/10011445057

Optimal trade-in programs for quality differentiated recycled products

Yang, Lei; Feng, Lipan - In: Transportation research : an international journal 188 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10015095206

Lowering customer evaluation costs, product differentiation, and price competition

Jing, Bing - In: Marketing science 35 (2016) 1, pp. 113-127

Persistent link: https://www.econbiz.de/10011437611

Controlling for Temporary Promotions in a Differentiated Products Model of Consumer Demand

Romeo, Charles J.; Sullivan, Mary W. - 2004

We approach the problem of estimating the long run response to the promotion of a storable good by incorporating dynamic elements into a static demand and supply model for use with store level data. The base demand model is a mixed logit that allows consumers to have heterogeneous preferences...

Persistent link: https://www.econbiz.de/10014029078