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What drives online course sales? : signaling effects of user-generated information in the paid knowledge market
Zhang, Mingli; Zhang, Yan; Zhao, Lu; Li, Xiaoyong - In: Journal of business research : JBR 118 (2020), pp. 389-397
Persistent link: https://www.econbiz.de/10012288620
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More than words : understanding how valence and content affect review value
Qiao, Tong; Shan, Wei; Zhang, Mingli; Wei, Zihan - In: International journal of hospitality management 105 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013363636
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Effect of personal branding stereotypes on user engagement on short-video platforms
Wei, Zihan; Zhang, Mingli; Qiao, Tong - In: Journal of retailing and consumer services 69 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013406922
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Effects of destination resource combination on tourist perceived value : in the context of Chinese ancient towns
Zhang, Mingli; Zhao, Lu; Zhang, Yan; Liu, Yafei; Luo, Nuan - In: Tourism management perspectives : TMP 40 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013209356
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679