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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty

Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863

Persistent link: https://www.econbiz.de/10013391140

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445

Persistent link: https://www.econbiz.de/10015211018

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3427-3445

Purpose The study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation (CRI), and customer loyalty. Design/methodology/approach Utilizing questionnaire surveys and regression model...

Persistent link: https://www.econbiz.de/10015340905

Product innovation and sustainable marketing : effects on consumer innovativeness

Sun, Yang; Weng, Chen; Liao, Zhongju - In: Technology analysis & strategic management 31 (2019) 7, pp. 765-775

Persistent link: https://www.econbiz.de/10012208616

Advantage of low quality in short life cycle products

Sun, Yang; Cai, Helen Huifen; Su, Rui; Shen, Qianhui - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 5, pp. 1038-1054

Purpose: The purpose of this paper is to discuss how the configurations of short life cycle, low quality, design and price, influence customer purchase intention in fast fashion and high technology industries in China. Design/methodology/approach: The traditional thinking is that products with...

Persistent link: https://www.econbiz.de/10012184265

Innovative research methodologies in marketing research

Sun, Yang; Cheah, Isaac; Sung, Billy; Lee, Eun-Ju - In: Asia Pacific Journal of Marketing and Logistics 32 (2020) 5, pp. 1001-1003

Persistent link: https://www.econbiz.de/10012274817

Interkulturelles Personalmanagement : am Beispiel deutsch-chinesischer Projekte

Weng, Chen - 2007

Persistent link: https://www.econbiz.de/10004915469

Can public surveillance promote corporate environmental innovation? The mediating role of environmental law enforcement

Liao, Zhongju; Weng, Chen; Shen, Chen - In: Sustainable Development 28 (2020) 6, pp. 1519-1527

Persistent link: https://www.econbiz.de/10012274086

CEOs' religious beliefs and the environmental innovation of private enterprises: The moderating role of political ties

Liao, Zhongju; Dong, Jincai; Weng, Chen; Shen, Chen - In: Corporate Social Responsibility and Environmental Management 26 (2019) 4, pp. 972-980

Persistent link: https://www.econbiz.de/10012081797

Does climate policy uncertainty affect Chinese stock market volatility?

Chen, Zhonglu; Zhang, Li; Weng, Chen - In: International review of economics & finance : IREF 84 (2023), pp. 369-381

Persistent link: https://www.econbiz.de/10014364063