Charoensukmongkol, Peerayuth; Suthatorn, Pornprom - In: International Journal of Productivity and Performance … 70 (2020) 7, pp. 1582-1603
Purpose: This research examined the relationships between improvisational behavior, adaptive selling behavior and sales performance of direct sellers in Thailand. This research also investigated whether these relationships are moderated by the degree of challenge orientation and sellers'...