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Firm enablement through outsourcing : a longitudinal analysis of how outsourcing enables process improvement under financial and competence constraints

Dekker, Henri C.; Mooi, Erik A.; Visser, Alexandra - In: Industrial marketing management : the international … 90 (2020), pp. 124-132

Persistent link: https://www.econbiz.de/10012321995

Deciding Fast : Examining the Relationship between Strategic Decision Speed and Decision Quality across Multiple Environmental Contexts

Shepherd, Neil Gareth; Mooi, Erik A.; Elbanna, Said; … - In: European Management Review 18 (2020) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10012408886

The market value of rhetorical signals in technology licensing contracts

Truong, Thu (Jordan); Ludwig, Stephan; Mooi, Erik A.; … - In: Industrial marketing management : the international … 105 (2022), pp. 489-501

Persistent link: https://www.econbiz.de/10013494065

The show must go on : the role of contract frames in safeguarding relationship continuity

Mooi, Erik A.; Wang, Qiong; Seggie, Steven; Jap, Sandy D. - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1842-1858

Persistent link: https://www.econbiz.de/10015192967

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Sarstedt, Marko; Mooi, Erik A. - 2014 - 2nd ed.

Persistent link: https://www.econbiz.de/10010393008

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Mooi, Erik A.; Sarstedt, Marko - 2011

Persistent link: https://www.econbiz.de/10008856520

Market research : the process, data, and methods using Stata

Mooi, Erik A.; Sarstedt, Marko; Mooi-Reci, Irma - 2018

Persistent link: https://www.econbiz.de/10011660640

A concise guide to market research : the process, data, and methods using IBM SPSS Statistics

Sarstedt, Marko; Mooi, Erik A. - 2019 - Third edition

Persistent link: https://www.econbiz.de/10011806651

Market Research : The Process, Data, and Methods Using Stata

Mooi, Erik A.; Sarstedt, Marko; Mooi-Reci, Irma - 2018

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive...

Persistent link: https://www.econbiz.de/10012397690

Business-to-business projects, task configuration, and innovation

Ghazimatin, Elham; Mooi, Erik A.; Heide, Jan B. - In: Journal of marketing research 60 (2023) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10013474549