South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The...

This empirical study contributes towards identifying the effect of both fake and real discounts in the Indian marketing environment. A common but unsustainable practice in India is to increase the selling price and then offer a discount on the product. Increasing sales based on fake discount...

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

Indian banking industry is in the grip of profound structural changes as evident from the phenomenal growth in the size, spread and activities undertaken by them. The banking industry has moved gradually from a regulated environment to a deregulated market economy. Therefore, quality of the...

Financial sector reforms set in motion in India in 1991 have greatly changed the face of Indian banking industry. The banking industry has moved gradually from a regulated environment to a deregulated market economy. Therefore, quality of the services provided by the banks becomes very...

The paper analyses the influence of capital structure on the financial performance of banks in India. The study covers a period of five years from 2011 to 2015 and 21 banks are selected for the study. The objectives of the study are to examine the impact of capital structure on the financial...

The overall performance of a bank depends on the efficiency of its human capital. Human capital is considered to be an indispensable and strategic asset which increases the efficiency of banks. An employee‟s perceived level of job performance and job satisfaction is affected by several...