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Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe; Schäfers, Tobias; Groza, Mark D. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
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Managing a Sponsored Brand : The Importance of Sponsorship Portfolio Congruence
Groza, Mark; Cobbs, Joe; Schaefers, Tobias - 2013
The congruence or fit between a sponsored brand (i.e., brand of a team, league, or event) and sponsoring firm is a central tenet of sponsorship research. The influence of such congruence on the sponsored brand however, has received scant attention. This question is important because the strength...
Persistent link: https://www.econbiz.de/10014153871
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The sharing economy at the base of the economic pyramid : How access‐based services can help overcome ownership risks
Schäfers, Tobias; Narayanamurthy, Gopalakrishnan; … - In: Psychology & Marketing 38 (2021) 11, pp. 2073-2088
Persistent link: https://www.econbiz.de/10012633151
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Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias; Keßenbrock, Andreas; Cziehso, Gerrit; … - In: Psychology & marketing 40 (2023) 9, pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
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Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias; Gräßler, Markus Joseph; Gresel, Ronja - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 131-148). 2011
Persistent link: https://www.econbiz.de/10009010226
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Erfolg in der Nische : das Long-Tail-Phänomen im Retail Business
Schäfers, Tobias; Riekhof, Hans-Christian - In: Retail Business : Perspektiven, Strategien, …, (pp. 133-149). 2013
Persistent link: https://www.econbiz.de/10009748420
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Die Beziehung zum Kunden gestalten
Schäfers, Tobias; Dahlhoff, Hans-Dieter - In: Strategie und Technik des Automobilmarketing, (pp. 237-267). 2013
Persistent link: https://www.econbiz.de/10010426296
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Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext
Mattmüller, Roland; Schäfers, Tobias - In: Herausforderungen der internationalen marktorientierten …, (pp. 407-419). 2011
Persistent link: https://www.econbiz.de/10008842209
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Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia; Schäfers, Tobias - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 4, pp. 54-59
Persistent link: https://www.econbiz.de/10009580714