Showing 1 - 10 of 72,860
Persistent link: https://www.econbiz.de/10011856656
Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...
Persistent link: https://www.econbiz.de/10012414430
Persistent link: https://www.econbiz.de/10012002005
Persistent link: https://www.econbiz.de/10015069890
Persistent link: https://www.econbiz.de/10013258169
Persistent link: https://www.econbiz.de/10011898612
Introduction -- Uncovering the hidden asset -- An overview of data -- Common categories of business data -- Taking a value-based approach to data management -- Some current thinking on the value of business data -- Some business reasons to perform a data valuation -- The open framework for data...
Persistent link: https://www.econbiz.de/10011713975
Persistent link: https://www.econbiz.de/10011813527
Persistent link: https://www.econbiz.de/10012419556
Intellectual capital is gaining increasing attention, especially through the adoption of innovative technologies such as big data. Literature has scrutinized the impact of big data and intellectual capital independently and reveals a positive influence on the value of business from their...
Persistent link: https://www.econbiz.de/10012827306