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Advertising or brokerage model for social platforms with a commerce feature

Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177

Persistent link: https://www.econbiz.de/10012816120

Optimal IP-based content provision model for digital content platforms

Yang, Liyuan; Li, Zhiyong; Nan, Guofang; Li, Dahui; Li, … - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-21

Persistent link: https://www.econbiz.de/10014434736

An economic analysis of platform protection in the presence of content substitutability

Nan, Guofang; Yao, Lina; Ho, Yi-Chun; Li, Zhiyong; Li, … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 1002-1036

Persistent link: https://www.econbiz.de/10012198632

Advertising or freemium : the impacts of social effects and service quality on competing platforms

Li, Zhiyong; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM 67 (2020) 1, pp. 220-233

Persistent link: https://www.econbiz.de/10012173696

Optimal revenue model of a social networking service : ad-sponsored, subscription-based, or hybrid?

Li, Zhiyong; Wang, Donghan; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1927-1939

Persistent link: https://www.econbiz.de/10015405294

Optimal Revenue Model of a Social Networking Service : Ad-Sponsored, Subscription-Based, or Hybrid?

Li, Zhiyong; Wang, Donghan; Nan, Guofang; Li, Minqiang - 2020

We use a stylized model to investigate the revenue model decision for a monopolistic online platform offering social networking services. There are three possible revenue models: an ad-sponsored model offering a basic service, a subscription-based model offering a premium service, and a hybrid...

Persistent link: https://www.econbiz.de/10014091638

Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty

Chen, Lin; Nan, Guofang; Li, Minqiang - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 576-608

Persistent link: https://www.econbiz.de/10011932699

Optimal pricing for new product entry under free strategy

Nan, Guofang; Liang, Xingtao; Zhang, Zan; Li, Minqiang - In: Information technology and management 19 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011847306

Duopoly pricing strategy for information products with premium service : free product or bundling?

Zhang, Zan; Nan, Guofang; Li, Minqiang; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 260-295

Persistent link: https://www.econbiz.de/10011560756

Manufacturer's online selling strategies under spillovers from online to offline sales

Chen, Lin; Nan, Guofang; Li, Minqiang; Feng, Bing; Liu, … - In: Journal of the Operational Research Society 74 (2023) 1, pp. 157-180

Persistent link: https://www.econbiz.de/10014231692