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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.; Baumgarth, Carsten - In: The journal of brand management : an international journal 25 (2018) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
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How internal branding process really pays off through brand trust
Erkmen, Ezgi; Hancer, Murat; Leong, Jerrold K. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
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Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Internal market orientation determinants of employee brand enactment
Boukis, Achilleas; Gounaris, Spiros; Lings, Ian - In: The journal of services marketing 31 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011801482