Holcim and Lafarge merged on 7th April 2014, to form a cement giant which dominated the cement industry worldwide with its presence in 90 countries owning 168 plants and having 386 million tons per annum of cement producing capacity. The deal was struck by swapping 9 Holcim shares for 10 Lafarge...

This paper discusses the process and challenges of developing and executing a digital advertising campaign. It delves upon the intricacies and relevance of email campaign, blogging, social media campaign, content marketing, search advertising, banner displays and search engine optimization (SEO)...

Indian corporations have a major role to play in nation building because of their impact on the Indian stock market. Nation building is contingent on the sound principles of corporate governance, as corporate performance is dependent upon corporate governance practices. The objective of this...

This paper discusses the use of business simulation games in the strategic management domain. Business simulation games have many attributes of effective learning environments, as suggested by experiential learning theory (ELT) e.g. business simulation games include reflective observation and...

Based on the review of literature, this study identifies the knowledge management practices in organizational context. A Knowledge Management Orientation Model has been conceptualized and it is suggested that orientation of organisations toward knowledge management be assessed in terms of four...

This paper conceptualizes the construct – ‘Knowledge Management Orientation’ and suggests that orientation of employees toward knowledge management practices be assessed in terms of four underlying variables - ‘Innovation Orientation’, ‘Learning Orientation’, ‘Knowledge Sharing...

The paper explains the concept of outsourcing and its manifestations. The origin, rationale and arguments for and against offshore outsourcing have been discussed. Indian experience as provider of outsourcing services and reasons for Indian success have been explained with a strong case for...

The integration of markets under WTO and consequent phasing out of quotas is posing opportunities as well as threats. An innovative and integrated strategy involving various stakeholders in the process of SMEs development is the need of the hour, to convert the threats into opportunities. The...

Twenty five SME exporters of sports goods joined hands together voluntarily and created the Sports Goods Foundation of India (SGFI) in 1998 as an NGO. It is a non-profit making organisation committed to the prevention and rehabilitation of child labour in the sporting goods industry. Today SGFI...

The case looks at the social media marketing experience of Akash Gautam Training Solutions (AGTS). It covers many dimensions of using social media as an alternative and cost effective channel of communication. The case highlights the important considerations and tactics which can be used to...