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Agricultural businesses face several critical challenges today posed by a growing population, poor socio-economic status of farmers in much of the world, and increasing environmental and sustainability concerns. These challenges are inherently related to analytics in farm-to-fork operations and...
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There is an increasing dependence on chatbots to achieve high-quality automated customer service. However, these systems rely on accurate training data created by workers interacting with a remote system that can be unreliable. Our primary research questions are 1) to what extent can system...
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Purpose Drawing on transaction cost economics (TCE) theory and organizational information processing theory (OIPT), this study investigates how the alignments between the characteristics of service (i.e. task complexity and measurement ambiguity) and governance mechanisms (i.e. contract...
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