The concept of customer satisfaction occupies a central role in the marketing discipline. Not surprisingly, researchers have produced an impressive body of literature that focuses on the causes and consequences of satisfaction. In marketing, the antecedents of satisfaction have been investigated...

Multiple regression models continue to be widely used in marketing. Within the regression framework, researchers have to grapple with and resolve several contentious issues. For example, multicollinearity, non simultaneous estimation of parameters, inherent measurement error in independent...

As businesses become increasingly global, the field of management stands to benefit from theories, best practices, tools, and techniques that can be used in different cultures. By providing guidelines for theory development and testing, this type of research can enhance the validity and...

India's economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a rising middle class, the fast moving consumer goods (FMCG) industry is posed to grow dramatically. To leverage opportunities, FMCG manufacturers and retailers will have to develop...

It is widely recognized that the Global Financial Crisis (GFC) of 2008 began when sub prime borrowers defaulted on loans made by sellers. Complex dependencies among various players in the mortgage industry further exacerbated this problem. For example, derivative products like mortgage backed...

The objective of this paper is to empirically investigate how interdependence of new product development (NPD) communications, i.e., new product introduction announcements preceded by past preannouncements affects firms’ security prices. Past research has focused on communication events...

The objective of this paper is to empirically investigate the determinants of African-American (A-A) participation as audience members in the performing arts, e.g., orchestras. Specifically, the focus is on understanding the reasons for lower participation rates of A-A’s relative to Whites. In...

Analyzing, responding to, and managing group differences in consumer behavior are critical for the successful formulation and execution of strategy. By understanding such distinctions, managers can design and deliver differentiated product offerings and promotions tailored to the needs of...

Firms use preannouncements to inform customers about the impending introduction of a new product or service. These preannouncements are significant events because they provide customers with product specific information while signaling the health, strategic intent, and future of a company. One...