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Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010368685
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010368690
Purpose: Understanding the antecedents of biomass heating adoption by domestic users is important for both public authorities and businesses because of the impact of this technology on energy consumption. The purpose of this study offers an overview of the predictors of biomass adoption based...
Persistent link: https://www.econbiz.de/10012188251
Persistent link: https://www.econbiz.de/10012272729
Purpose: The purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to online brand related-content. Design/methodology/approach: The method used for data collection was an online...
Persistent link: https://www.econbiz.de/10012278348
Purpose: Throughout 2020, especially under the lockdown measures, there was a significant surge in e-commerce and social commerce (s-commerce), with numerous people all over the world adopting and using commerce platforms on social media and other websites to buy desired products and services...
Persistent link: https://www.econbiz.de/10012641174
Purpose: This paper aims to analyze advertising effectiveness in terms of self-reported memory (recall) by measuring customers’ visual attention, including consumer engagement with e-tourism 2.0 tools and the banner type used as moderating variables. Design/methodology/approach: Data were...
Persistent link: https://www.econbiz.de/10012077130
This research aims to investigate the adoption gap in mobile payment systems between Italy and China, focusing on users' intention to adopt mobile payment. The theoretical framing considers both drivers and barriers when combines the unified theory of acceptance and use of technology 2 (UTAUT2)...
Persistent link: https://www.econbiz.de/10015114859
Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439...
Persistent link: https://www.econbiz.de/10015034290
Persistent link: https://www.econbiz.de/10010121835