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Consumer-defined assortments : application of card-sorting to category management

Pizzi, Gabriele; Marzocchi, Gian Luca - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 67-84

Persistent link: https://www.econbiz.de/10012237294

Wer hat bei Category Management an Efficient Shelf Presentation gedacht? : Informationen für kundenorientierte Flächenzuteilung und Warenpräsentation im Lebensmittel-Einzelhandel...

Schröder, Hendrik - In: Vertikales Marketing und Markenführung im Zeichen von …, (pp. 261-291). 2001

Persistent link: https://www.econbiz.de/10001631081

Supply chain integration, category management and the Italian food retail sector

Lanciotti, Claudia - In: Vertical relationships and coordination in the food …, (pp. 371-393). 1999

Persistent link: https://www.econbiz.de/10001420826

Der Einfluss des Category Management auf den Konsumenten

Rohrer, Roland - In: Facetten des Konsumenten- und Käuferverhaltens in …, (pp. 100-123). 2011

Persistent link: https://www.econbiz.de/10009237558

Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen

Ahlert, Dieter (contributor); Borchert, Stefan (contributor) - 2000

Persistent link: https://www.econbiz.de/10001496486

Canary categories

Anderson, Eric T.; Chen, Chaoqun; Israeli, Ayelet; … - In: Journal of marketing research 61 (2024) 5, pp. 872-890

Persistent link: https://www.econbiz.de/10015168471

Influence of Category Management on Customer Satisfaction : Evidence from Karachi’s Retail Stores

Naushad, Sadaf - 2020

This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...

Persistent link: https://www.econbiz.de/10012845223

Understanding the role of in-store logistic operations in retail : findings from Pakistan

Najmi, Arsalan; Arshad, Yamna; Ahmed, Waqar; Kanapathy, … - In: International journal of services and operations … 43 (2022) 1, pp. 26-51

Persistent link: https://www.econbiz.de/10013552836

Analyzing the influence of COVID-19 on the E-commerce customer's retail experience in the supermarket industry : insights from Brazil

Cunha, Beatriz Moschetta; Lettieri, Carolina Kato; … - In: Logistics 7 (2023) 3, pp. 1-14

Background: E-commerce's convenience, speed, and ability to overcome geographical barriers have made it increasingly popular across industries. This study analyzed the impact of the COVID-19 pandemic on customer experience and satisfaction in supermarket retail e-commerce in the Brazilian...

Persistent link: https://www.econbiz.de/10014393346

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

Shin, Jong-Kuk; Park, Minsook - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 441-452

Persistent link: https://www.econbiz.de/10010438482