Purpose: Being embedded in family has proven to bring opportunities and facilitate resources for a firm. However, it has its dark side, where too much family involvement may hamper the entrepreneur’s ability to develop psychological ownership of the firm. By focusing on the role that family...

Purpose: The purpose of this paper is to explore the roles of identities in entrepreneurial processes during the development of a new market. Two research questions are used: How do the founder’s identity, corporate identity and market identity interact as a new market is developing, and what...