Sociological-based information theory and economics-based competitive rivalry theory operate as the dominant theories of interorganizational mimetic behavior. Recent work has sought to both integrate the ideas in these theories, or determine which has greater explanatory power. In this study, we...

Cover -- Guest editorial -- A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020 -- A bibliometric review of International Marketing Review (IMR): past, present, and future -- Searching for a new perspective on...

Research on internationalization of emerging market firms (EMFs) has received an increasing attention in the international management field. A central argument in a majority of these studies is that the internationalization of EMFs is different from that of firms from developed economies, and...

Purpose – This paper sets out to investigate the link between market orientation and manufacturing performance for small and medium enterprises in India. Design/methodology/approach – The paper collected the data for this research through intensive surveys of the CEOs or top managers of...

Purpose: As multinational companies enter different countries, the extent of cultural unfamiliarity they face depends on their most recent entry. We examine this pattern of added cultural distance between a newly entered target country and the closest previous one and its effect on ownership...

We argue that multinational enterprises (MNEs) not only strive to minimize transaction costs but also attempt to maximize transaction values when interacting with local firms in foreign markets. We put forth our thesis regarding MNE governance structure, that it is contingent on the...

Relying on relational capital theory and transaction cost economics (TCE), this study identifies factors that impede or promote alliance formation in small to medium-sized enterprises (SMEs). Environmental uncertainty and knowledge intensity impede firms' R&D alliance formation; the focal firm's...

Sociological-based information theory and economics-based competitive rivalry theory operate as the dominant theories of interorganizational mimetic behaviour. Recent work has sought to integrate the ideas in these theories, or determine which has greater explanatory power. In this study, we...