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Customer perceptions of innovativeness : an accelerator for value co-creation

Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838

Persistent link: https://www.econbiz.de/10012053373

Value co-creation through customer engagement in virtual communities for product innovation

Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325

Persistent link: https://www.econbiz.de/10015063783

Toward an attitude-based path to co-creation : exploring customer engagement in new product development

Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77

Persistent link: https://www.econbiz.de/10014515032

Value innovation portfolio management : achieving double-digit growth through customer value

Mello, Sheila (contributor) - 2006

Persistent link: https://www.econbiz.de/10003330427

Customers' participation in product development through crowdsourcing : issues and implications

Djelassi, Souad; Decoopman, Isabelle - In: Industrial marketing management : the international … 42 (2013) 5, pp. 683-692

Persistent link: https://www.econbiz.de/10010211445

Enhancing product innovation through a customer-centered, lean framework

Welo, Torgeir; Olsen, Tonje Overvik; Gudem, Martin - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-28

Persistent link: https://www.econbiz.de/10009739390

The influences of Internet-based collaboration and intimate interactions in buyer-supplier relationship on product innovation

Wu, Jie; Wu, Zefu; Si, Steven X. - In: Journal of business research : JBR 69 (2016) 9, pp. 3780-3787

Persistent link: https://www.econbiz.de/10011515261

A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance

Killa, Maklon Felipus - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 80-89

Persistent link: https://www.econbiz.de/10011916607

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721

User-centered design roadmapping : anchoring roadmapping in customer value before technology selection

Kim, Euiyoung; Simonse, Lianne W. L.; Beckman, Sara L.; … - In: IEEE transactions on engineering management : EM 69 (2022) 1, pp. 109-126

Persistent link: https://www.econbiz.de/10013162782