The authors propose a new approach to simulate the likelihood of the sequential search model. By allowing search costs to be heterogeneous across consumers and products, the authors directly compute the joint probability of the search and purchase decision when consumers are searching for the...

Among the millions of entrepreneurs in developing economies, few are able to earn a decent livelihood. To help these entrepreneurs succeed, governmental and nongovernmental organizations invest billions of dollars every year providing training programs. Many of these programs involve providing...

Car buying for more than 80% of consumers involves obtaining a loan at a dealership in the U.S. Many of these buyers unknowingly pay an undisclosed interest rate markup charged by car dealerships, i.e., a dealer markup. The opaqueness of the dealer markup practice and a regulatory vacuum have...

While diversity, equity, and inclusion issues are a focus of brand activism and many firms’ corporate social responsibility initiatives, the challenge is that these topics either 1) impact a relatively small group of individuals (i.e., limited in scope) or 2) are emotionally charged or...