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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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The value of online privacy
Savage, Scott J.; Waldman, Donald M. - 2013
Persistent link: https://www.econbiz.de/10010209888
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
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Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?
Baber, Ruturaj; Baber, Prerana; Narula, Sumit; Kaurav, … - In: International journal of electronic marketing and … 15 (2024) 6, pp. 662-686
Persistent link: https://www.econbiz.de/10015357847
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Do interruptions pay off? : effects of interruptive ads on consumers' willingness to pay
Acquisti, Alessandro; Spiekermann, Sarah - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 226-240
Persistent link: https://www.econbiz.de/10009313202
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de - In: Journal of interactive marketing 59 (2024) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
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Advertising, quality, and willingness-to-pay : experimental examination of signaling theory
Tsui, Hsiao-Chien - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1193-1203
Persistent link: https://www.econbiz.de/10009687426