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Beyond the business communication course : a historical perspective of the where, why, and how of soft skills development and job readiness for business graduates

MacDermott, Catherine; Ortiz, Lorelei - In: The IUP journal of soft skills : IJSS 11 (2017) 2, pp. 7-24

Persistent link: https://www.econbiz.de/10011749633

Leveraging the organizational mission statement to communicate identity, distinctiveness and purpose to primary and secondary stakeholders during COVID-19

Ortiz, Lorelei - In: Journal of strategy and management 15 (2022) 2, pp. 234-255

Persistent link: https://www.econbiz.de/10013332371

Leveraging the organizational mission statement to communicate identity, distinctiveness and purpose to primary and secondary stakeholders during COVID-19

Ortiz, Lorelei - In: Journal of Strategy and Management 15 (2021) 2, pp. 234-255

Purpose: This study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive...

Persistent link: https://www.econbiz.de/10012641301