Sales promotion (deal) is increasingly becoming a powerful tool for marketers at all stages of the product life cycle, from encouraging trial to inducing brand switching to maintain loyalty. However, for effective sales promotional campaigns, a company needs to understand why consumers respond...

Consumer sales promotions (deals) are the key promotional strategies that marketers are employing today to provoke consumers' immediate product purchase. For effective use of deals, it is pertinent for the marketers to understand the consumers' response to various deals in a given product...

A computer program for estimating Gompertz curve using Gauss-Newton method of least squares is described in detail. It is based on the estimation technique proposed in Reddy (1985). The program is developed using Scilab (version 3.1.1), a freely available scientific software package that can be...

The globalization of markets for goods and services is continuing at an unabated pace. But the globalized market is highly fragmented and there are several players in IT industry who focus on one or two lines of business and operate globally or in one geography. While other IT companies focused...