Purpose – The importance of music in the advertising industry has been long established and is well known to induce consumer emotion, enjoyment, attention and recall. This research aims to develop this positive association theme by investigating whether the type of music played in studio...

Purpose – Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. The purpose of this paper is to present the findings from a survey of UK media executives and identify their outlook for the...

Purpose CEO turnover and chronic corporate underperformance are examined through the lens of Transgenerational Response. Design/methodology/approach The criteria for investigating Transgenerational Response in corporations consisted of identifying a Critical Corporate Incident, the number of...

Purpose – The purpose of this paper is to present empirical evidence that focuses on the use of covert participant observation as a method of data collection and consider the ethical nature of this method as a means to create knowledge that leads to direct management action. This ethical...