The dawn of the new millennium brought with it a plethora of activities that has impacted strongly on the academic field especially consumers' adoption of new technologies. This has continued to generate a great deal of interest in the academic arena and the business sector is not an exception....

Revolutionary changes in technological advancements have culminated in a hyper integration as well as stiff competitions in various facets of human endeavours. Technology has amalgamated a wide, disconnected, and diverse world with a massive land mass and water into a mere village. The space...

This chapter describes how the era of brick and mortar, hitherto called the analogue years, has given way to the era of digits where everything functions with the touch of a button. From agriculture to banking, health to education, information search to manufacturing; and the hospitality and...

The scramble for a larger piece of consumers’ pie by organizations has deepened the race to gain a competitive advantage in a world now characterized by rapid technological advancements. Traditionally, organizations rely mostly on cost leadership, product differentiation, and focus strategies...

SMEs account for more than 74% of the firms outside the government and provide more than 3/4 of a country’s employment ratio especially in developing economies. They also generate significant domestic and export earnings. Based on these, SMEs can be considered as key instruments in poverty...

Humour as an advertisement appeal informs and guides customers on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humour in advertisements in both the print and electronic media has become a must for...

Poverty reduction and income inequality have remained major challenges in all economies especially in developing countries. It is evident that digital financial service, as a platform, enhances great opportunities to access finances in various areas. Unfortunately, the markets in developing...

Ethics represent sets of high moral standards and requirements in office holders. This is on the premise that they will be held accountable for any form of misdemeanor. It is also all encompassing and serves as yardsticks for judgment of societal uprightness. The murky waters of business are...