This research aims to focus on the understanding of how young consumers (generation Y) in transition economies perceive western multinational firms, what factors influence their consumption preferences of western products, and what are communication channels that affect their purchasing...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

The purpose of the paper is to investigate critical factors affecting students' (as customers) satisfaction in higher education and their impacts on the management of higher education organisations in transition economies. This study constructs a model to understand the relationships between...

This study investigates the role of small business development (SBD) in transitional economies of Commonwealth Independent States (CIS) and makes economic and financial recommendations for international policymakers. A range of current SBD research that examined entrepreneurship from an economic...

The paper examines relationships between enterprise development and major industries, and the national economic growth of Kazakhstan by applying linear regression analysis to the ten-year time series data. Following the study results, the authors discuss various reasons for the contemporary...

This study analyses the contribution of international trade to the economic growth of Kazakhstan, examines relationships between the structure of international trade and the national economic growth, and considers the compatibility of international trade (globalisation) with regional economic...

This paper investigates the concept of the standardisation of products and marketing communications in an emerging market. In addition, the paper aims to introduce the logical connection among product category, product attributes, and consumers' perceptions of product quality. Relationships...

This study investigates motivators and inhibitors of entrepreneurship and small business development in the transitional economy of Kazakhstan in Central Asia. A qualitative research was used to obtain a macro view of developing entrepreneurship and small business in Kazakhstan. A focus group...

Purpose – This research aims to focus on the understanding of how young consumers (generation Y) in transition economies perceive western multinational firms, what factors influence their consumption preferences of western products, and what are communication channels that affect their...