Supply Chain Management (SCM) is essential for the survival and growth of any organization. It removes the communication barrier and helps in reducing redundancies through coordinating, monitoring and controlling processes. A supply chain involves two cycles and each is performed at the...

The concept of bull whip effect remains a critical issue in the supply chain of products in global market. A small variance in the demands of the downstream end-customers may cause dramatic variance in the procurement volumes of upstream suppliers via the bull whip effect under the condition...

Knowledge discovery process is a term used for finding out relevant information from a large database. Majority of research is done on how enterprises can use data mining tools for discovering knowledge. However this research paper focuses on user-generated knowledge discovery process through...

Building Brands in Indian market is on an evolutionary process. The behavior of Indian consumer can not be simply grouped as emerging market behavior. The demand level in the emerging market is flat at the base and the consumption is more commodities centric. The customers choose products and...

Supply Chain Management (SCM) has come to stay as a key driver of business success and source of competitive advantage. Aligning business process through corporate restructuring is an age-old phenomenon. But more significantly, streamlining flow of goods and services along with that of...

Customer satisfaction is a strategic goal of any organization, including service organizations. Various factors influence customer satisfaction — both external and internal. Response, assurance, tangibility, empathy and reliability are the five dimensions of service quality. Though these...

The paper attempts to assimilate the current thinking on the use of emotional appeals in advertising, positioning and communication in order to build a favorable attitude towards a brand. It elucidates the areas where emotional appeals would work best, while pointing out the possible pitfalls in...

With the virtual elimination of tariffs and quotas under the General Agreement on Trade and Tariffs/World Trade Organization (GATT/WTO) regime, anti-dumping (AD) has emerged as a key instrument of protection. In recent times there has been a sharp increase in anti-dumping initiations by many of...

The concept of bull whip effect remains a critical issue in the supply chain of products in global market. A small variance in the demands of the downstream end-customers may cause dramatic variance in the procurement volumes of upstream suppliers via the bull whip effect under the condition...