With the ubiquitous diffusion of mobile enabled internet, individuals are constantly immersed in both virtual and physical environments. While this causes distractions, lower attention spans, and disasters like texting while driving and walking, it also creates synergies and smoother...

Purpose With the ubiquitous diffusion of mobile-enabled internet, individuals are constantly immersed in both virtual and physical environments. While this causes distractions, lower attention spans and disasters such as texting while driving and walking, it also creates synergies and smoother...

Purpose – The purpose of this paper is to examine the differential effects of location‐based mobile advertisements on men and women in work leisure situations. Design/methodology/approach – The study conducted was in a scenario based experimental design in the 2×2×2 ANOVA format....

This chapter presents our perspective on the evolution of m-commerce in India, where the telecommunications sector was privatized in 1992 and further deregulated in 1999. The chapter introduces the leading mobile telecom players and relates them to the emerging trends. Intertwined with this...

Purpose: The objectives of this research are to differentiate mobile internet users in terms of their physical context orientation and identify market segments that help companies and policy makers address user needs and behaviors. Design/methodology/approach: Two methodologies - focus groups...