Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study...

The purpose of this paper is to explore the strategic role of Corporate Sustainability (CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be the most valuable asset of a firm and why...

The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an...

Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy. The paper mainly examined the assessment of cognitive dissonance (CD) scale, dissonance segments, consumer disposition toward satisfaction , obstacles in measuring dissonance, and the...

With increased global competition, it has become essential for leaders in every industry sector, from commodities to consumers packaged goods, to understand the new and emerging theory and practice of customer service for successful deployment of brands. The brand has become a strategic business...

Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving, we should think about time, and not necessarily about money...

An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The...

Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less, and programmable Crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in...

Social Customer Relationship Management (SCRM) is about people and relationships and demands a customer focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The purpose of this paper is to explore how engaging customers through social...

Excellence in customer experiences is a top priority for the Chief Marketing “Analytics or Digital” Officer (CMO). The purpose of this study is to examine the effect of "Digital Marketing Analytics" [DMA] on firms Return on Investment (ROI) and CMO's performance in customer retention and...