Purpose - This study was aimed to find out factors affecting customer's preferences to buy cellular phone for local versus international brands. The increasing use of mobile phones and existence of several cell phone brands with number of features enhances the researcher to study the factors...

This study analyzes customers brand recall and its elements including brand awareness, brand association, and brand recognition. The purpose of this research is to identify the impact of brand recall on customer purchase intention. In this research we also identify the relationship between the...

This research study was done to examine that using “Beyond the quick fix model” how we will identify the challenges of PTCL and suggestion as OD consultant will be given for the development of this organization. The research emphasis on the facts that Organizations are aware of their...

This paper examines the impact of different leverage measures on the share price of Cement Sector in Pakistan Stock Exchange. The panel-data approach of fixed effect & random effect is used during the period of 2005 to 2015. To achieve the purpose of research share price is considered as a...

Conventionally, the researchers in finance realm have principally focused on the long-term financial decisions making, particularly capital structure, dividends, investments, and company valuation decisions. However, shorttermassets and liabilities are important components of total assets and...

This study is done to explore the Malaysian Ringgit Current and Future Outlook on the basis of current economic, political and geographical features of Malaysia. This study has been mostly focuses on Current Economic and Political situation of Malaysia. How was Malaysian economy in the past and...

This research have identified the industry-wise effect of dividend policy among non-financial listed companies of KSE 100 Index. For this purpose data from 2006 to 2011 for 53 companies of different industries i.e. Fuel and Energy Sector, Chemicals Sector, Cement Sector, Engineering Sector,...