Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

Considering pursuing the differentiation strategy makes enable the organization to earn its success and to create, capture and sustain economic value. Despite this importance, it is relatively absentminded in empirical studies at the conceptual level. In response to this gap, the purpose of this...

The study investigated the effect of innovative behavior of managers on the competitive advantage of small, medium, and micro enterprises (SMMEs) in South Africa. In addition, the study examined the moderating role of environmental dynamism in the relationship between innovative behavior and...

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

This paper aims at highlighting the potentials and challenges of tourism as an industry in Bangladesh that can be termed as strategic advantage as well as the causes of lower performance and growth in this industry which can be defined as non-strategic performance in decision making and...