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We study the online market for peer-to-peer (P2P) lending, in which individuals bid on unsecured microloans sought by other individual borrowers. Using a large sample of consummated and failed listings from the largest online P2P lending marketplace - Prosper.com, we find that the online...
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An extensive literature in economics and finance has documented “home bias,” the tendency that transactions are more likely to occur between parties in the same geographical area, rather than outside. Using data from a large online crowdfunding marketplace and employing a quasi-experimental...
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Signaling mechanisms are prevalent in two-sided markets because they typically help reduce information asymmetry and improve efficiency. While a growing number of studies focus on the actions of signal-senders, there has been little empirical research on how signal-receivers may react to the...
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E-commerce platforms match online buyers and sellers using their search technologies. Although a more precise search algorithm may improve search targetability, it may also reduce cross-selling opportunities, as consumers spend less time exploring different products. We empirically quantify...
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