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Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Russell, Dale; Russell, Cristel - In: Marketing Letters 21 (2010) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10008480706
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing Letters 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
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Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing Letters 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008776560
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Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Russell, Cristel; Russell, Dale; Grube, Joel - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 97-113
Persistent link: https://www.econbiz.de/10009976405
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Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Russell, Cristel; Russell, Dale; Grube, Joel - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-112
Persistent link: https://www.econbiz.de/10008303118
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia; Hamby, Anne M.; Russell, Dale W. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246