Kato, Takumi; Endo, Yuko; Fujiwara, Sayu; Zhu, Yu; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1429-1441
Purpose As a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool, but there is a lack of research on label-free products. To address this gap, this study examined the influence...
