In the field of fuels generated from renewable resources, woody biomasses have found fertile ground for labelling. Indeed, several certification schemes have been developed, covering not only the sustainability of forest management, but also the chain of custody, allowing the traceability of...

Purpose - This research studies the factors influencing willingness to pay and to evaluate the value of willingness to pay for Chaiya organic salted egg in smart label packaging among consumers in Surat Thani province. Research methodology - The Conjoint Analysis method was used to analyse...

Purpose: This research investigated the influence of sensation transference from product labels to customer willingness to pay for the product. We proposed a model of influence with label attractiveness and perceptions of product quality as mediators, and customer anticipation of consumption...