French Abstract: La banque mobile (M-Banking) est confrontée à différents types de résistances qui peuvent entraver son adoption par les clients Tunisiens. Cette étude identifie trois groupes de non adoptants de la technologie M-Banking: les postponers, les opposants et les détracteurs. Ce...

In order to have a better attitude toward customers and to be able to deliver a better service, companies have to ensure that their internal customers are satisfied (Heskett et al., 1994). In this research, the focus is on identifying the relation between internal marketing and value creation in...

This article examines the causes of the lack of attractiveness of vocational courses. With a view to maintaining a strategy that path, despite the managerial challenges, this study aims initially to identify the determinants that characterize it. Second time, we used the model to facilitate...

Several studies have examined the relationship between internal marketing and external customer satisfaction. Our research examined the relationship of the expatriate in his capacity as internal customer, considering the culture’s role on the latter in determining the perceived quality of...

The intention of revisiting is essential for the managers of any tourism destination since they aim at creating a special attachment between the destination and the tourist. The revisit intention of tourists is due to the fact that they have fairly good perceptions on this destination. The...

The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the...

A prestation of touristic service is often referred to accommodation, event attractions, catering and transport. This research is based on literature review to study the recommendation process for the performance of touristic services, while identifying the main lines of this process. This...

In order to make the consumers' decision-making process easier with regard to the choice of a provision of tourism services, it is paramount to understand how to better use the different types of social information (eg, product popularity, critics and advice of community members virtual). In...

French Abstract: Selon Lebraty, le CS (Crowdsourcing) constitue une alternative réaliste à une externalisation classique. Cette recherche tentera de clarifier le concept du crowdsourcing en se référant aux facteurs qui le déterminent. Ainsi, nous avons effectué une étude sémantique sur...

French Abstract: Afin de maintenir leur efficacité managériale, les organisations ont besoin de générer, modifier et gérer leurs employés. Cette étude analyse les impacts des variables croisées entre l'efficacité managériale et les types d'innovation dans les organisations.L'innovation...