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Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
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The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung - In: International journal of services and operations … 48 (2024) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Predictors and outcomes of perceived image of restaurant innovativeness in fine-dining restaurants
Jin, Naehyun Paul; Goh, Ben; Huffman, Lynn; Yuan, Jingxue - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 457-485
Persistent link: https://www.econbiz.de/10011349996
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Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier; Rubio, Sergio; Chamorro, Antonio - In: Services marketing quarterly 35 (2014) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
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Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva; Santos, Christiane Pizzutti dos; … - In: The journal of services marketing 29 (2015) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
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Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad - In: Journal of global marketing 32 (2019) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
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Ways to measure loyalty of service users
Quang Dang Nguyen; Khoa Van Nguyen; Kolosova, Olga - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012799973
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Building customer loyalty in intercultural service encounters : the role of service employees' cultural intelligence
Paparoidamis, Nicholas G.; Huong Thi Thanh Tran; … - In: Journal of international marketing 27 (2019) 2, pp. 56-75
Persistent link: https://www.econbiz.de/10012060700
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Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444933