Purpose The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products in Vietnam. Design/methodology/approach Based on...

Purpose: Adopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and consumer shopping well-being. In addition, the study also aims to test the moderating role of self-control and compare the proposed...

Purpose: The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a...

Purpose: Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and...

Purpose The purpose of this study is to evaluate a bidimensional tool to measure overall service satisfaction: the evaluative space grid (GRID scale). The GRID scale provides a common measure for both positivity and negativity through 25 grid cells. The authors propose to use the GRID scale as...

Fish and seafood products represent a very healthy food, low in saturated fats and offer an excellent source of protein essential for our health. However, very often, consumer behaviour would seem to infer that seafood products do not rank particularly highly in terms of preference, this being...

Planteamiento del problema: El pescado representa una excelente fuente de proteínas esencial para nuestra salud. Sin embargo, con bastante frecuencia, determinados grupos de consumidores, especialmente jóvenes, rechazan consumir este producto debido a su naturaleza muy perecedera, los altos...

This paper focuses on exploring whether and to what extent affective health-related and cognitive determinants have an impact on fish consumption behaviour. Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n=4,786) with samples representative for age and...