Ngo-Thi-Ngoc, Huyen; Bang Nguyen Viet - In: Cogent business & management 8 (2021) 1, pp. 1-22
This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam …-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the … quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee …