French Abstract: La banque mobile (M-Banking) est confrontée à différents types de résistances qui peuvent entraver son adoption par les clients Tunisiens. Cette étude identifie trois groupes de non adoptants de la technologie M-Banking: les postponers, les opposants et les détracteurs. Ce...

The sequential steps that compose the process of purchasing decisions in the Social E-Commerce bring new challenges and benefits to the online shopping experience. Calling for the analysis of consumer buying behavior in the context of social networks, our work has focused on prioritizing the...

The adoption of social networks has introduced a new set of components for the e-commerce environment. Fisher (Fisher, 2010) divides these components into six categories. In this article, we try to identify and discuss the different dimensions and items for each stage of the procurement process...

Purpose The purpose of this study is to examine the relationship between satisfaction, congruence, nostalgic connections and trust with reference to brand attachment and behavioral loyalty. Behavioral loyalty was examined through the customer’s intention to continue the relationship, as well...

This article examines the causes of the lack of attractiveness of vocational courses. With a view to maintaining a strategy that path, despite the managerial challenges, this study aims initially to identify the determinants that characterize it. Second time, we used the model to facilitate...

Several studies have examined the relationship between internal marketing and external customer satisfaction. Our research examined the relationship of the expatriate in his capacity as internal customer, considering the culture’s role on the latter in determining the perceived quality of...

The intention of revisiting is essential for the managers of any tourism destination since they aim at creating a special attachment between the destination and the tourist. The revisit intention of tourists is due to the fact that they have fairly good perceptions on this destination. The...

The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the...

A prestation of touristic service is often referred to accommodation, event attractions, catering and transport. This research is based on literature review to study the recommendation process for the performance of touristic services, while identifying the main lines of this process. This...