One of the major challenges that companies currently face is to become more customer-centric. There is limited evidence on how firms could accomplish such a strategy in a systematic and effective manner. This paper presents a case study of a fast-growing, multinational company that offers...

This paper investigates the crucial role of a firm’s organizational architecture in enabling customer centricity. We first summarize the literature in both marketing and accounting that examined the relationships among different elements of an organizational architecture with regard to...

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated...

This papers illustrates a feasibility study aimed at: analysing the actual city logistics in the Limited Traffic Area of Florence; evaluating to what extent the Transit Point solution could optimize parcel delivery and its repercussions on traffic flow in the historic centre of Florence; identifying...