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Psychographic segmentation of Indian urban consumers
Kumar, Rohit Vishal; Sarkar, Amitava - In: Journal of the Asia Pacific economy 13 (2008) 2, pp. 204-226
Since 1991, India is emerging as a key destination for marketers from across the globe. However, little work of relevance has been undertaken to understand the Indian consumers. It is believed that the Indian metropolitan consumers are fairly homogeneous in nature. In this paper, we report the...
Persistent link: https://www.econbiz.de/10015180211
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Classroom 4.0 : understanding the new battleground
Kumar, Rohit Vishal - In: Innovation, technology, and market ecosystems : …, (pp. 265-281). 2020
Persistent link: https://www.econbiz.de/10012121347
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Does social media facilitate admission to business schools : evidence from prospective students
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023
Persistent link: https://www.econbiz.de/10014429385
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Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10015272505
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Persistent link: https://www.econbiz.de/10011764699
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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Motivations of distributor sales executives (DSEs) in the Telecom sector : an exploratory study in the state of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 119-134
Persistent link: https://www.econbiz.de/10012011226
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Modeling consumer opinion using RIDIT and grey relational analysis
Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017
Persistent link: https://www.econbiz.de/10014576414
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Motivations of Distributor Sales Executives (DSEs) in the Telecom Sector : An Exploratory Study in the State of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - 2019
In the recent years, there has been an emergence of a new entity called the Distribution Sales Executive (DSE) in the telecom industry in India. A DSE is a ‘sales executive’ attached to the distributor. This leads to ambiguity in role ownership, guidance and regulations which in turn leads...
Persistent link: https://www.econbiz.de/10014033133