Negli ultimi anni i managers e gli studiosi di marketing hanno mostrato un crescente interesse nella misurazione delle attività di content marketing per ottenere vantaggio competitivo. Nonostante ciò in letteratura si annoverano ancora pochi contributi sul tema. Il paper intende: 1) analizzare...

Time becomes the benchmark that defines a company's strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation it causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not...

"This book bridges the gaps between theoretical and practical issues in the field of Web Entrepreneurship. It explains how to create a web start-up step-by-step, how to manage this process and the latest advances in this domain and provides valuable insights on innovative online business models...

Cover -- Occhiello -- Indice -- Prefazione -- Introduzione -- Capitolo 1 - Content marketing e creazione di valore. Problemi definitori e aspetti qualificanti -- Capitolo 2 - I canali del content marketing -- Capitolo 3 - Metriche di performance del content marketing -- Capitolo 4 - Content...

"[This book] is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks"--Provided by...

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalization causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only...