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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia; Schmitt, Bernd; Jedidi, Kamel - In: Journal of advertising research 54 (2014) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia; Schmitt, Bernd - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
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Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško; Schmitt, Bernd; Zarantonello, Lia - In: Cracking the code : leveraging consumer psychology to …, (pp. 159-180). 2012
Persistent link: https://www.econbiz.de/10009349524
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The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia; Schmitt, Bernd - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
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From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - 2013
Persistent link: https://www.econbiz.de/10009781365
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182