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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65

Persistent link: https://www.econbiz.de/10012392473

Young consumers' brand communications literacy in a social networking site context

Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040

Persistent link: https://www.econbiz.de/10011641459

Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120

Persistent link: https://www.econbiz.de/10009670259

User generated content presenting brands on social media increases young adults' purchase intention

Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186

Persistent link: https://www.econbiz.de/10012200476

Segmenting brands' social network site (SnS) consumers : a four-country study

Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38

Persistent link: https://www.econbiz.de/10012200689

Is firm-generated content a lost cause?

Santiago, Joanna; Tiago, Maria Teresa Borges; Tiago, … - In: Journal of business research : JBR 139 (2022), pp. 945-953

Persistent link: https://www.econbiz.de/10013194300

Bilingual brand communities? : strategies for targeting Hispanics on social media

Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605

Persistent link: https://www.econbiz.de/10013393664

Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market

Gaur, Jighyasu; Srivastava, Ankur; Gupta, Ritu - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 627-650

Persistent link: https://www.econbiz.de/10013454862

Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237