In today's fast-changing, increasingly global and competitive world, the ability of any business to create and sustain competitive advantage is one of the only urging questions. Conventionally, in most businesses, tangible resources are the key factors for improving the business market position....

The question of rebuilding and reshaping the business capabilities to match with the non-interrupted changes in today's hyper-competitive business's environment becomes an urgent quest. This a new non conventional wisdom in building the business through the HR intangible capital stock