Small businesses play a significant role in the Australian economy, yet an increasing number of them are home based and relatively small operations. These home based businesses, (HBBs) actually account for some 67% of the small business sector in Australia. Due to their large number, they are a...

There are more than eight hundred and fifty thousand small businesses in Australia that are home-based, a significant proportion of all businesses in the country. Past studies of home-based businesses reveal that they can be at a disadvantage due to the operator's isolation and lacking in access...

Purpose The ability to work effectively in a team is highly regarded by employers of accounting graduates, yet they have expressed concern that many university graduates lack teamwork skills. Furthermore, in the context of the accounting curriculum, a “conceptual vagueness” surrounds a...

Purpose – The purpose of this paper is to report on a study that examines an under-researched area, the use of information and communications technologies (ICT) in Australian home-based businesses (HBB). Design/methodology/approach – HBB constitute a large part of the economy, yet little is...

There is much evidence in the literature that small business growth has long been regarded as critically important for the economy and for employment growth. This paper focuses initially on an analysis of tbe impediments to business growth identified from the survey responses of small businesses...

Events have become an increasingly significant component of destination branding. Although events are thought to be important contributors to their host destination's brand, the most effective means by which to leverage them in order to build that brand are poorly understood. To explore the...

Home based businesses have become an important part of the business scene and make effective economic contribution to their region. Governments at all levels are beginning to recognise their contribution to diversity, especially in large suburban areas lacking in any commercial activity. This...

This paper investigates students working on case analysis as a part of the summative assessment in an undergraduate marketing subject, with the aim of developing student’s analytical, strategic thinking, problem solving skills and knowledge of marketing principles. The results indicated that a...