Fallahi Daryakenari, Niloofar; Jalilvand, Mohammad Reza; … - In: Marketing Intelligence & Planning 42 (2024) 8, pp. 1651-1687
Purpose Running advertising campaigns and attracting the traffic, as well as collecting information from users who have entered the website once, provides the conditions to perform retargeting campaigns and consequently increases website visit rates and sales. The purpose of this research is to...