This assessment examines the feasibility of launching an innovative transportation tool called Jetpack in your country. Students are asked to utilize their knowledge of the new product development process to assess the business opportunity and develop a market entry plan. This assessment is...

Driven largely by unique economic and political factors, Hong Kong SAR was a globalised economy long before the advent of global value chains in the 1990s. In particular, Hong Kong's role as a link between Mainland China and the rest of the world strengthened over time, as did its status as an...

Market sentiments influence the dynamics of Hong Kong’s macro-critical property market, but the unobservable nature of market sentiments makes it difficult to assess systemically this sentiment channel. Using text-mining techniques, this paper sets up a news-based property market sentiment...

This assessment examines the marketing challenges faced by i-mate, a Dubai-based smartphone manufacturer. Students are asked to utilize their knowledge of the basic marketing mix to develop a new marketing strategy for i-mate in order to move the company forward. This assessment is suitable for...