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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma; Xiong, Jie - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships
Olson, Erik L. - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011738537
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An empirical research into IPL's brand doppelgänger using the brand concept mapping technique
Sood, Gaurav; Sharma, J. K. - In: International journal of public sector performance … 14 (2024) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
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A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel; Kottemann, Pascal; Meißner, Martin; … - In: Journal of business research : JBR 79 (2017), pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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Crafting lasting bonds : unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market
Zheng, Supeng; Lin, Haifen; Shahzad, Mohsin; Kong, Lingwen - In: The journal of brand management : an international journal 32 (2025) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10015192499
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
Persistent link: https://www.econbiz.de/10011778298