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AI in marketing, consumer rese...
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
2
AI in marketing, consumer research and psychology : A systematic literature review and research agenda
Mariani, Marcello M.
;
Perez‐Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & Marketing
39
(
2021
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10012808568
Saved in:
3
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
4
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.
;
Wirtz, Jochen
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
Saved in:
5
Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
6
Data sources from archives to the internet
Jubb, Darren
;
Zakaria, Lubaina
;
Gori, Keith
; …
- In:
Research methods for accounting and finance : a guide …
,
(pp. 101-122)
.
2016
Persistent link: https://www.econbiz.de/10011703607
Saved in:
7
Travelling for Umrah : destination attributes, destination image, and post-travel intentions
Gannon, Martin Joseph
;
Baxter, Ian W. F.
;
Collinson, Elaine
- In:
The service industries journal
37
(
2017
)
7/8
,
pp. 448-465
Persistent link: https://www.econbiz.de/10011760442
Saved in:
8
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
9
Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo
;
Kaartemo, Valtteri
;
Lages, Cristiana R.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
Saved in:
10
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
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